Running a public media company these days can be like prison. How? Well, according to shows like HBO's OZ, sometimes you need to shiv your cellmate to survive. You want day and date movies in the home? Hey studio execs! Theaters aren't going to be happy about it. So, yes, in order to disrupt yourself you need to take risks and shiv some of your partners before the ship goes down. And make no mistake, we are about at the moment of "the last ship." You cannot stand in place and make all your current constituencies happy and set yourself up for the future. You just can't. And let's face it, as much as I love it, big media is starting to look like small media. Check out any banker presentation. They all look the same (the bankers and presentations). The biggies have moved to the middle or end of the number line. The tech platforms are the new biggies. "Big small media" is beginning to look like STAR WARS' GALACTIC EMPIRE. Rather than try something new, most incumbents are focused on doing the same thing they've always done, just bigger. Scale matters, but it wasn't sufficient to stop the REBEL ALLIANCE. HOLLYWOOD should take note. We did in our REDEF ORIGINAL: "Big Media's 'Death Star' Strategy"... The internet is a miracle. It's made the world smaller. Helped us learn, connect, stay in touch. Social media is a big part of that. But the expectations social media is setting for future generations is the idea that everyone has a say in everything. And while that's a great idea. A lofty, democratic notion. It's pure fantasy. And dangerous. For all its flaws, I like the idea of a representative government because individuals often have knee-jerk reactions to things. We need representatives that can see beyond the blood lust. And when it comes to work, forget about it. Jobs have many aspects. But sometimes you need to do what you're told. And without snark. I find that to be an increasingly deteriorating issue with younger gens. Sometimes you just need to do what is asked. Having a hard time regulating my work frustration today, you? Today should be "appease Jason" day... SEAHAWKS defensive end MICHAEL BENNETT is no longer just an NFL star. He's a political activist in a football uniform. He's the heir apparent to COLIN KAEPERNICK, and he's too good and too loud to be ignored. We take a look in REDEF SportsSET: "The Social Justice Activist Who Sacks QBs on Sundays"... If they take advantage of you they are probably sensitive about you telling them that you know they are taking advantage of you... I think "baby" was said more times than a '90s R&B song... I love the dreamers, not him... If there was a JASON HIRSCHHORN t-shirt I would give KARA SWISHER one. So, I'm feeling left out... Happy Birthday to JOSHUA SCHACHTER, JOSHUA AUERBACH, MICHAEL LANG, KEN HERTZ, CLARE REICHENBACH, DAVID GERSTENHABER, and TRACY MYER.