The EARTH moved a little in Los Angeles early this morning—or maybe that was just the planet doing "HOUSEQUAKE" as an unannounced encore for the PRINCE TV tribute. This isn't the pivot anyone in California or anywhere else needs right now. But everyone else is being forced to pivot these days, so why not? The indefatigable CHERIE HU has the lowdown on big-picture music pandemic pivots, from the emergence of "immersive, at-home video" to the demand for social music tech, and beyond. Me, I'm interested in a couple companies that aren't pivoting so much as building out natural brand extensions that rise to this exact occasion. The missing component in the INSTAGRAM LIVE DJ sets that have been a balm for a lot of shut-in music fans is legit music rights. If you're not D-NICE or QUESTLOVE, your IG Live set is in constant danger of being shut down. MIXCLOUD is looking to plug that hole with MIXCLOUD LIVE—released earlier than planned to meet what co-founder NICO PEREZ calls "an unprecedented level of demand"—which has blanket licenses for audio and video livestreaming. It's currently available only to pro (i.e. paid) users, but comes with the enormous benefit of Mixcloud's label and PRO deals. It also raises the question: If blanket licenses exist for video livestreams, why doesn't Instagram have them? SONOS, meanwhile, has entered the original content market for the first time with SONOS RADIO, a collection of stations that give Sonos users something they've never had—a true lean-back experience. There's a small suite of ad-supported genre stations along with ad-free artist-curated stations (the first of which is a very Thom Yorke-y THOM YORKE station) and an ad-free cross-genre station called SONOS SOUND SYSTEM, which has a bit of a public radio meets PITCHFORK vibe and which fed me indie-rock, hip-hop, dub reggae and BILLIE EILISH within my first half-hour of listening without sounding like it was trying too hard. There's nothing especially new here except the vibe—it sounds like a music product, not a tech product—and the quality of the execution. The curation is really good (shoutout to our friend SAIDAH BLOUNT). And now I'm listening to guest DJ ANGEL OLSEN playing the DURUTTI COLUMN, the ROCHES and WINGS. If I hear Billie Eilish again an hour from now without having to get up and change the channel and without feeling like I've been yanked too hard through the segues, I'm going to feel good about this. And at a moment where most of us are stuck at home and terrestrial radio may or may not be grabbing our attention, there's a decent chance others will too... SHARON ETTEN will join the surviving members of FOUNTAINS OF WAYNE for a tribute to the late ADAM SCHLESINGER at tonight's JERSEY 4 JERSEY livestream, which benefits the New Jersey Pandemic Relief Fund. Jerseyans BRUCE SPRINGSTEEN, SZA, HALSEY and CHARLIE PUTH, among others, are also on the bill. 7pm ET on APPLE MUSIC and APPLE TV... At least two of those performers have graced the stage of the SAINT in Asbury Park (as has your humble MusicREDEF curator), which is up for sale as a result of lost business from the pandemic, but whose owners seem confident they'll be able to sell to a friendly investor and stay open... Not so for long-running Austin restaurant and live-music space THREADGILL'S, which is for sale and, owner EDDIE WILSON says, closed for good... ANGÉLIQUE KIDJO, QUESTLOVE and TANK & THE BANGAS are among the long list of performers playing the three-day-long EARTH DAY LIVE stream, which begins at 9am ET today... RIP RONAN O'RAHILLY, DEREK JONES, JULIA CRAIK and OSCAR COHEN.