Having given my cell number to various ticketing companies, any number of hotels and airlines, countless delivery services, and more tech companies than will ever need it, I can hardly blame pop stars for asking for it, too. BILLBOARD has the lowdown on the startup COMMUNITY, co-founded by GUY OSEARY, which is helping stars including MARSHMELLO, J. LO and PAUL MCCARTNEY gather their fans' cell numbers so they can communicate directly with them instead of through tech giants like TWITTER, INSTAGRAM and SPOTIFY. And so they'll know who those fans are instead of having to wrestle the info out of those companies, which tend to be stingy about sharing data. End runs around tech companies are worth applauding for a variety of reasons these days, and kudos to Oseary for saying users' personal info is "not shared, and it's not sold." On the other hand, the company's privacy policy has enough loopholes to drive a touring van through, including the rather broad category "third parties with whom we have marketing or other relationships." And not surprisingly, the exchange of cell numbers at the heart of the relationship is one way: Artists get fans' actual cell numbers, while fans get a marketing number owned by Community, not the artist. Unless, of course, fans decide to get marketing numbers of their own... Tick tock: The closing credits song in Sunday night's episode of WATCHMEN was IRMA THOMAS' definitive 1964 version of JERRY RAGOVOY and JIMMY NORMAN's "TIME IS ON MY SIDE." It was the B-side of her equally amazing single "ANYONE WHO KNOWS WHAT LOVE IS (WILL UNDERSTAND)," which anyone who watches BLACK MIRROR (will recognize). Irma Thomas is the greatest living singer from New Orleans. She isn't in the ROCK AND ROLL HALL OF FAME. The ROLLING STONES, who did an inferior cover of "Time Is on My Side," are in, as is OTIS REDDING, who plagiarized her "RULER OF MY HEART" and also came up a tad short. If that huge clock thing the lady in "Watchmen" is building isn't actually a time machine designed to reverse that historical oversight, then someone should blow it up with a direct nuclear blast and figure out another way to get her in... QOBUZ goes all-in on hi-res and lossless streaming and all-out on MP3s... Three credits' worth of punk rock... Haight Ashbury loses an iconic record store... I'm not sure this is worthy of a class action suit. Just give him his money back... RIP KEHINDE LIJADU, JACKIE MOORE and ROBERT FREEMAN.