Not all corporate branding is the same. In case you needed a reminder of how different the RED BULL MUSIC ACADEMY is from almost any other such venture (that's a bit of a trick setup; there hardly exists any other such venture), PITCHFORK's MARC HOGAN is here to tell us how the German branding consultant behind the academy wanted to "leave something sustainable behind" in every city where it set up shop over the years. Specifically, studios that local artists could continue using, and creative networks of "people collaborating that would usually not work together. And they continue doing that afterwards." The consultant is MANY AMERI and his agency is YADASTAR, which is parting ways with RED BULL later this year, ending the Academy's two-decade run. The Academy has employed friends of mine and my feelings are no doubt colored by that. It was also responsible for some unforgettable one-of-a-kind performances and for fostering the work of artists I admire. (Apologies for the past tense; it hasn't vanished yet and there's a Red Bull Music Festival, which is different but not unrelated, happening right now in New York.) Thinking of Ameri's goals, Hogan—whose look at the Academy's demise is a must-read—wants us to "Take that in for a second. Ameri, a branding consultant for a global corporation, was thinking aloud about what RBMA artists would do once they were no longer hosted by the company’s sponsorship." Cultural environmentalism, basically. There's a reason Red Bull Music Academy events don't feel like Red Bull ads or branding exercises. They look like concerts and lectures and conferences, and that's neither an accident nor an easy feat to pull off. There's one more bit of environmental business left: the question of what happens to the RBMA's own content later this year, when it's no longer under the auspices of the company's sponsorship. What becomes of years of quality music journalism at RBMA DAILY? What's the future of the Academy's library of lectures and master classes? I hope Red Bull will think of those archives the same way Ameri thinks of artists in the cities his Academy has moved through. I hope it will make sure it continues to exist afterward. It's too easy to abandon content in the digital age, too easy to turn art into orphan. A true curator—even a corporate one—would do everything it could to make sure that doesn't happen. Here's hoping... Happy 100th birthday, PETE SEEGER. SMITHSONIAN FOKLWAYS celebrates the late folk legend's centennial with a six-CD box set loaded with rarities... After a lengthy career of not wearing pants or a tie, always being out of champagne and refusing to treat you like she treats 'em up in first class, the flight attendant who inspired the REPLACEMENTS' snotty job-rock classic "WAITRESS IN THE SKY" has retired from DELTA. She's Replacements frontman PAUL WESTERBERG's sister JULIE, and she strutted up that aisle for four decades, Minnesota Public Radio's THE CURRENT reports... Swipe right and meet me in front of the DJ booth... It's FRIDAY and that means new music from BIG THIEF, YG, RHIANNON GIDDENS, VAMPIRE WEEKEND, TACOCAT, PNB ROCK, PILE, FURY, JOY WILLIAMS, PAULA TEMPLE, WILLIAM BRITTELLE, JOEL ROSS, JESSY WILSON, TANK & THE BANGAS, KEDR LIVANSKIY, SEQUOYAH MURRAY, JUDAH & THE LION, the FELICE BROTHERS, KAROL G, BAD RELIGION, FILTHY FRIENDS, the DREAM SYNDICATE, LIGHTHOUSE FAMILY, CAROLINE SPENCE, FRANK CARTER & THE RATTLESNAKES, AMON AMARTH, RINGWORM, STYLES P, PATIENCE and L7... And from the vaults, the DIAMANDA GALÁS catalog arrives at streaming services... RIP JAH STITCH.