Can UNIVERSAL RECORDS make an actual star out of "THE VOICE" star SUNDANCE HEAD? This will be the company's second chance. UNIVERSAL MOTOWN signed him after he appeared on "AMERICAN IDOL" in 2007, made him do an album of MOTOWN covers against his wishes and then a) didn't release it, b) refused to drop him and c) refused to let him buy his way out of his deal. Oh, and d) I'm shocked. Shocked! This time around, Universal inherits a barroom-tested, 37-year-old, crazily bearded Texan with a fantastic voice and a soulful ease around a microphone who reminds people of CHRIS STAPLETON, which, depending who you are, either means "superstar" or "oh god, not another one." As BILLBOARD noted a couple weeks ago, he broke through on "The Voice" with a throwback take on a TOM T. HALL song about his personal relationship with JESUS that may turn out to be prescient vis-à-vis the zeitgeist of AMERICAN music in 2017. (Were you watching, DONALD TRUMP?) He also has a savvy mentor in BLAKE SHELTON, who issued a direct challenge to Universal within minutes of Head winning "The Voice": "This is the guy that I think can break the mold and become a star out of this show. And I give my word that I’ll put my work in, and I know [Sundance] will." The onus is now on you, record industry. Treat him right... Sundance's dad... PRESIDENT OBAMA signs anti-scalping BOTS act... KENDRICK LAMAR will livestream his show at BROOKLYN's MUSIC HALL OF WILLIAMSBURG at 9pm ET tonight... SPOTIFY's email to me on Thursday of "upcoming concerts near you by artists you love" was 100 percent on point. And included zero extraneous info or upsells. It's little things like that that make me a loyal customer... It's FRIDAY and that means new music from KID CUDI, GUCCI MANE, THE LOX and LITTLE SIMZ.