No rants and raves today, coming back tomorrow. But some nice REDEF ORIGINALS... Much has been said about Fortnite’s revenue, users, business model, origin and availability. But these narratives are overhyped. What matters is what these, plus Epic Games, are collectively in the process of building. "Fortnite Is the Future, but Probably Not for the Reasons You Think"... NETFLIX's product expertise is at the heart of everything it does, including why and how it makes its original content. This culture is easily overlooked, but doing so can be fatal. Netflix is as much a tech and product company as FACEBOOK, GOOGLE and AMAZON. "Netflix Is a Product & Technology Company (Netflix Misunderstandings, Pt 2)"... Over the past century, technological advancements have massively reduced the cost and time needed to create and circulate content. Though this has liberated artists, consumers are now drowning in a virtually infinite supply of things to watch, listen to and read. "Age of Abundance: How the Content Explosion will Invert the Media Industry"... Happy Birthday to BRIAN BRATER, JESSICA COEN, AMBER COFFMAN, JOHN R. CARLUCCI, MELISSA MURPHY PARENTO, LISA CHAJET, and BILL SOBEL.