So Wednesday's outrage from the often myopic tech-set was focused on a vending machine startup "reportedly" trying to disrupt the bodegas of AMERICA. Or is it? It's called, interestingly enough, BODEGA. Even if the subject is one you take seriously, it's hard not to roll your eyes and laugh. A FAST COMPANY story went viral and it was on. And I tend to jump on TWITTER and have some fun because I'm a two-year old. I'm from NEW YORK CITY. Our bodega, our corner store, is a sacred thing. A local thing. It's part of the fabric of the neighborhood. Where the staff greets you with "Hello, my friend. My friend, my friend, what can I get you? The usual my friend?" It's also the likely home of the most sacred of all sandwiches. Eggs, bacon and cheese on a roll. I can't have those anymore but the integrity of that sandwich must be maintained. When that friggin' machine can make an egg sandwich like my bodega, call me. CERSEI LANNISTER once said: "Touch my bodega. I take your head." My dear friend and BODEGA investor HUNTER WALK explains why he invested and what they didn't foresee about their polarizing name. There are legitimate worries about the effects on local culture when replaced by scaled tech. As Fast Company put it: "this startup installs unmanned pantry boxes in apartments, offices, dorms, and gyms. It promises convenience, but also represents competition for many mom-and-pop stores." Is the startup tone deaf? If anyone starts referring to this as BodegaGate, they get smacked... Some great REDEF SETS today: RALPH LAUREN built a commercial empire on a vision of American prep; his personal story, aspiration, and dreams are woven into a one of the most successful brands from the twentieth century. As the company turns 50, there are more stories to tell, from hip-hop to WALL STREET. FashionSET: "Ralph Lauren: American Empire"... From dopers to sign-stealers to football-deflaters, sports is littered with famous cheaters. But where do you draw the line? Where does ultra-competitiveness and ingenuity end and cheating begin? SportsSET: "It's Only Cheating If You Get Caught"... Through glam, disco, synth-pop and beyond, brothers RON and RUSSELL MAEL have spent five eccentric decades on pop's outskirts, occasionally infiltrating the center, and more than occasionally achieving art-damaged greatness (just ask MORRISSEY). MusicSET: "Sparks: The Little Art-Pop Engine That Could (And Still Can)"... I could pull this off if I was on sidelines of a boarding school football game in 1949. SCHOOL TIES-like. "Boola Boola." You feel me? Thoughts?... ESPN wouldn't fire JEMELE HILL for saying the sky is blue, right? Guess what? It is blue. And, oh, ANDY BOROWITZ is a funny mofo... The best anti-leak program involves smart humane decisions from competent people. Oops... Hey everyone, just a reminder that this f***ing nut job is still in THE WHITE HOUSE... Interesting thread on nuclear power from MIKE SHELLENBERGER... HILLARY CLINTON's lack of introspection and self awareness is freaking me out. It's beginning to remind me of MITCH MARTIN's wedding toast. Someone take the mic, please... Happy Birthday to OLIVIA MA CORWIN, TORY JOHNSON, JANET FRIESEN, WILL KEENAN, BRADFORD CROSS, ELLE PREZANT CELINSKI, JIM LUCCHESE, TIM ARANGO, PHILLIP ALVELDA, JONAS HELLER, and SCOTT SCHWANBECK.