"Increasingly, tactics employing one-to-one marketing are being utilized - and the results can be extraordinary," GoWatchIt CEO David Larkin tells TheWrap Digital technology has transformed film production, whether by making possible the kinds of special effects that can make you think you're watching a group of superheroes battling a renegade God in the "Avengers," or by shooting a whole movie on an iPhone, like "Tangerine."

Combine a culture that increasingly encourages self-expression; an economy that generates considerable surplus capital with low interest rates; Moore's Law-like improvements in performance-per-dollar in production technology; proliferating on demand distribution outlets for digital media; and persistent underemployment for liberal arts graduates; and what do you get? More films being made.