CALVIN KLEIN is selling exclusive underwear styles on AMAZON for the holidays. Per the WALL STREET JOURNAL, Calvin Klein has had a relationship with Amazon for a decade, yet the styles being sold exclusively through Amazon have, in the past, been reserved for department stores. What are department stores doing to make themselves attractive to brands? Calvin Klein is also working with Amazon Fashion on holiday pop-ups in NYC and LA, complete with algo pricing and ECHO LOOK in the dressing rooms. Just like Amazon bookstores, there are barcodes instead of price tags on the products. This kind of seamless interaction makes the site feel integral and omnipresent—something many retailers fail to achieve. Is being roped to a smartphone while in a store convenient? Debatable. It makes sense for a staple item like CK underwear to be sold on Amazon. It meets customers in a place they're already looking for convenience and wide product availability. Yet I wonder if it might also open a pathway to getting more fashion from Calvin Klein on the site, in the form of PVH's biggest claim to fashion cred: CALVIN KLEIN 205W39NYC. The Amazon site is not primed for luxury yet. There's a dedicated "My Calvins" URL on Amazon for the holiday exclusives, and the editorial imagery—while notable for being present on Amazon at all—is pushed to the bottom of the page. Still, I could see a capsule collection from RAF SIMONS, PIETER MULIER and team working in the right context. That context—Amazon Fashion and its potential—still has a long way to go, but it's evolving quickly. And what are department stores doing to keep shoppers engaged?... KIM KARDASHIAN's perfume sold $10 million on its first day... Enjoyed seeing the documentary IN LOUBOUTIN'S SHOES (2015) on NETFLIX, which follows designer CHRISTIAN LOUBOUTIN over a period of one year as the label expands into Asia and the Middle East. The film moves through fitting and sampling at the label's Italian factory, boutique visits, and an intriguing collaboration with traditional artisans and the queen of BHUTAN. It's lighthearted and shows a bit of how things work at a privately held luxury company... Sunrise over STUSSY... Integrated circuits get printed onto fabric for the first time.