How many ways can a company align design, materials, and production to create a shoe? The sheer scale of the sneaker business today has companies poised to push our footwear foundations in new directions, at scale. It's a combination of performance, materials, aesthetics, and pop culture. And it follows the directives of fashion, with a drive for novelty and deep symbolism. Tribes form around models and brands. The bestsellers may not have the hype. But they outfit the world. This piece in WIRED UK is a deep dive into ADIDAS' journey to increasing speed to production (there are robots involved) and material innovations like BOOST and PRIMEKNIT. The result of shortening production times and thinking differently about fabrication? The SPEEDFACTORY. Yes, it's speedy. And it markets a company as the sum of its operations. Sneaker shoppers are some of the most engaged customers out there, and showing sneaker origins creates legacy and stories around that elusive term: "innovation." Are apparel companies paying attention?... NICOLAS GHESQUIÈRE discusses a fashion designer's place at the nexus of time and culture—drawing on the past, incorporating technological advancement, understanding the 21st century woman. It lends insight into his latest collection for LOUIS VUITTON, and it's great... I'm always interested to see how fashion designers interpret costume for theatre. AITOR THROUP designed costumes for choreographer WAYNE MACGREGOR's AUTOBIOGRAPHY, and they look fantastic... SUPREME BROOKLYN is open and GQ STYLE has party pics... A brief look at textile development from Italian menswear labels... More INSTAGRAM shopping rollouts... BOF's TIM's TAKE LIVE streams today... GRAILED's site for women's fashion, HEROINE, launches Oct. 11... Movie pick of the day via M2M: HANDMADE WITH LOVE, IN FRANCE... Spotted at a SENATE hearing: MONOPOLY MAN. And "he's" here to talk real money.