I have long wanted to do some kind of series where I interview people, in public, about the graphic tee they're wearing. I saw a portly dad with his toddler son in MISSION DOLORES PARK around July 4th wearing a T that read "My romper is in the wash" (this was shortly after the male romper phenom). How did this shirt make its way into your life? Did you see it in a store, or order it online? Was it a gift? What made today opportune to declare "My romper is in the wash!!" at the park? And lastly, sir, a) do you own a romper and b) is it in the wash? All of this to say I freaked when I saw RACKED's deep dive into the psychology behind and the politics of graphic tees declaring casual alcoholism ("Rosé All Day" and the like). The piece tackles women and alcoholism, motherhood and coping, race and character assumption; all those things in the back of your mind, brought to the front, by way of—who knew—cheesy tank tops... Somewhat related: "nonsensical-slogan T-shirt generator" on THE CUT... Good advice for dealing with inappropriately dressed interns... FOOTACTION'S "Summer Hustle" video starring rapper GUCCI MANE is actually pretty funny—a huge feat (heh) for #brand #content. It succeeds because it's self-aware, spoof-y, and lets its celebrity spokesperson be himself: "Gucci Mane loves alliteration—and an entrepreneurial spirit" (Ed. note: Same)... MIAMI'S latest luxury: Fashion-branded housing... It's no longer enough to blog one's outfits: We, the followers, demand lifestyle content. For REFINERY29, MAX BERLINGER fleshes out the evolution of the influencer in the fashion space, which is something of an all-access pass to a manicured representation of one's life. If I could monetize telling people what I like to eat and what I saw on vacation and the men's muscle T with the most beautiful drape I have been wearing all summer, I totally would. But it's all very hollow, isn't it? Sometimes I look at these influencer INSTAGRAM pages and I'm like, "What do you do with your time between brand-sponsored trips?" Thankfully, as the piece explores, it's looking like the next wave of influencers will be defined by having a bigger purpose, a cause of some kind... Pour one out for RICK OWENS and ADIDAS.