The world of influencers. It's a gold rush space. This WWD piece looks at influencers who can guarantee sales vs. those that guarantee massive audience reach, with commentary from industry sources. Rare is the influencer who wields an audience with motivation to both look and buy. Here's a great follow-up #thread from JAY OWENS, research director at PULSAR, who brings up some great points about bots. As the influencer space becomes more standardized, will brands become more focused in their approach? So much of the influencer game feels highly programmatic, yet few are incentivized to point that out or change the status quo. INSTAGRAM has been rolling out a lot of tools to further embed influencers in its network, with metrics, product tagging, e-commerce integration, etc. Will there be a new, next platform for influencers? History says yes, but Instagram's dominance thus far makes it seem unlikely in the near term... Influencers today stand on the shoulders of independent bloggers. They swept the fashion industry not long ago, yet many of them have noticeably receded into a quieter media presence or have left the industry altogether. Brava to FASHIONISTA for launching the series "A Decade in Digital," which looks at fashion pioneers who were there, internet-first. Their first interview is with one of the most significant media players to emerge from the blogger era, SCOTT SCHUMAN of THE SARTORIALIST. Great to see online publications covering the earlier days, which will become more significant as time goes on. Looking forward to the rest of the series... Welcome to the Women's Athleisure Association (side note: it's not real)... The mind wanders thinking about how these ended up here. Reports from REDDIT on $4 SUPREME blanks found at a KMART in IDAHO... NICOPANDA x AMAZON FASHION EUROPE... There's a ZARA documentary on deck... How's this for optics?