What happens when a concept is released into the world, resonates, goes viral, then reaches stratospheric pop-culture notoriety with one glaring omission: the authors' original intent? We all know what happened to PEPE, but one can't kill a word. And this one—normcore—is sanctioned by the OED. K-HOLE's EMILY SEGAL delivers a post-mortem on normcore and keeps a sense of humor about the warped uptake of the concept in media and advertising. It's a great primer for anyone who missed the original K-HOLE report. Plus, Segal shares some funny moments for the term, revisited through bad headlines, JERRY SEINFELD's tweet, and a CHROME extension that blocks the word. But for all the jokes, and there are many, the concept as it was first conceived is still percolating today. Take the PARIS MEN's runways as one example. Creative authorship is a whole other discussion, but I get the feeling fashion is reflecting some current state of culture here too... Was happy to see mention of ANNE HOLLANDER in this piece about a staple product release from ISSEY MIYAKE. It's a black mock turtleneck, similar in appearance (but not in cut) to one worn by the late STEVEN P. JOBS. TROY PATTERSON connects not just the look, but the habit, of dressing with austerity to moments in history. It's a way of dressing shared by monks and moguls alike... NICOLA FORMICHETTI keeps it real, talks getting into comment wars with people, then letting go... Some news: The location of the first SUPREME x LV pop-up will be steps away from BONDI BEACH in AUSTRALIA... NORDSTROM's latest in-store concept shop is modeled after computer hardware... Office space: FARFETCH is opening 25,000 square feet in LA... STATES OF UNDRESS goes to THAILAND... Detained CHINA LABOR WATCH activists have been released on bail.