AMAZON PRIME WARDROBE is coming for your closet. Like many of Amazon's experiments, the project is a beta led by a press release, so there's high possibility it could launch and rule your (Prime members') closet forever or be soft launched and then go away quietly, never to see the light of a soft launch again (ha). My initial reaction is that it's a savvy move, one that involves moving goods more freely around a logistics network already in place for members of Amazon Prime. It offers more value to Prime members, it pattern matches some buzzy businesses like STITCH FIX, and it takes some strain out of buying clothes from Amazon. Low risk stuff. But savvier. The incentive for customers to buy more is smart: the program offers a 10% discount for keeping three to four items and 20% off for five or more. Is it a revolutionary concept? Nah, but it's not "Day 2" either. Would love to see Amazon go for a well-conceived, well-executed Amazon Basics apparel line, but one step at a time. No matter what the future holds, the company has the luxury of experimentation at its disposal. So watch this space... Really have to applaud RACKED once again for some stellar longform work, this time on retail workers. Excellent reporting thrives, if one knows where to look. Here's a stat from the article for you: retail workers make up 10% of the American workforce. Will retail become part of a political narrative the way other sectors have? It made a segment on BILL MAHER... LUCIE and LUKE MEIER's runway debut as the creative directors of JIL SANDER will be met with keen anticipation this fall. The couple's first pre-collection for the label, women's resort and men's summer 2018, is out now. And don't miss this fantastic interview with Luke Meier on OAMC... CONDÉ NAST launches VOGUE POLAND... DONATELLA reflects on VERSACE men's S/S 2018... I've really been loving the label MAFALDA VON HESSEN, a partnership between von Hessen and veteran designer ERIC WRIGHT. Excited to see the label is showing in PARIS beginning June 23... A different kind of catalog.