CRAIG GREEN reigns supreme at LWFM. Green always begins with workwear, but the experimental methods he brings to his collections make him stand out against a sea of labels riffing off of—you guessed it—workwear. Great way to cap off the LONDON menswear shows, which have officially come to a close. Here's an interview with Green from REDEF curator emeritus, ADAM WRAY. Now we're off to MILAN and PITTI UOMO. VIRGIL ABLOH spoke to GUY TREBAY ahead of his much-anticipated project at Pitti... If you care about or work in retail (emphasis on that last one), you'll want to listen to this podcast with L2 founder/NYU professor SCOTT GALLOWAY and KARA SWISHER. Smart stuff... In a new book, ELIZABETH CURRID-HALKETT asserts that conspicuous consumption, as treated by economist THORSTEIN VEBLEN (reductively, IMHO), is over. Instead, people are spending on "services, education, and human-capital investments" to confer status. And while "conspicuous" and "status" are relative terms, she uses a combination of economic data and observation of social norms to make a compelling case... Was blown away that Patagonia recently launched a 10,000 square foot archive. Was further blown away by some of its contents. Patagonia has moved far beyond self-ID'ing "dirt bag" culture and into the realm of corporate bellwether. It's become a symbol for low-key "ethical" consumption, moving handily alongside the techwear/outdoor gear movement. What happens to a brand when it reaches this kind of cultural ascendancy? #Archive. Given the resources required to build and maintain corporate archives, from a business perspective, it's a flex. Let's talk again about those intangibles... Related: this piece by CAM WOLF on apparel companies signing on to the WE ARE STILL IN initiative... In brief: Designer MARINA SPETLOVA has a background in chemistry and works with leather to create some other-worldly looks... Murmurs about what's up at LANVIN... Two studies chasing the numbers of fashion: ADOBE has a digital price index for online fashion, and DATAFINITI looks at shoe prices based on gender... More IKEA collabs. The whole thing smells. Like what (besides some arguably heavy-handed marketing)? A fragrance with BYREDO. Interesting thought experiment. Let's hope this one doesn't reference FRAKTA (ah yes, the scent of 100% polypropylene).