WEALTHSIMPLE stunted on SUPREME with a billboard outside the store in SOHO and unveiled the "Supreme Retirement Plan." The hype cycle seems never-ending for the 'preme. It's funny to think about an investing startup targeted at millennials going after fans of a brand whose logo is based on the work of BARBARA KRUGER, but then again, hey—it doesn't hurt anyone to uh, invest for the future (or just more Supreme mwahaha). Ascension into the awareness of mainstream culture amounts to full circle or full sellout, depending on one's perspective. Just ask the creative form we call hip-hop. Or punk. Or jazz. Staying (mostly) silent, and leaving creative decisions to interpretation drive the Supreme phenomenon. The paths to generating meaning (and thus value) are many. Stay open to opposing perspectives... Related: this amazing interview on researching the "ambivalent internet"... Really enjoyed this one on PHILIPP PLEIN, who indeed, DGAF... A few things that caught my eye as we sail off toward the weekend: STEPHEN JONES takes over the SHOWSTUDIO TUMBLR, and it's great... W MAGAZINE has a slideshow of early 2000s style from MTV's BEACH HOUSE. There are legwarmers. Ruching. Denim minis. Camouflage denim minis. And VJs. Beach House (the show) is back, so will we start seeing some extra rhinestones and velour in the near future? With all the denim minis online this season, it's already here... This .PNG of techwear tribes (tweeted by WILLIAM GIBSON) is the greatest commentary on style I've seen in a while. Watch out for "whack colors," "$5000 DSLR," "has a GRAILED score of 400," and best of all, "knows William Gibson." L > O > L