
(Brendon Thorne/Getty Images)
(Brendon Thorne/Getty Images)
For speed to market, how fast is too fast? That's the question posed in CHAVIE LIEBER's stellar feature on British fast fashion retailers for RACKED. The piece places retailers BOOHOO and ASOS in line with the history of MANCHESTER's textile industry—a center of the industrial revolution—and the cultural pastime of shopping the high street in the UK. Our imagining of #tech in fashion moves with the times. Fast fashion has altered how we experience clothes, regardless of whether one is for or against it, and it's placed an entirely different onus on design. A key word Lieber uses to describe Boohoo's design: reactive. Companies like Boohoo use a constant stream of customer feedback and sales data (Boohoo sales numbers are updated every 20 minutes) to inform design and production. The feedback loop is incredibly efficient, while placing little to no value on originality. That's not to say it isn't inventive—the "inspired by" genre of clothing definitely takes some ingenuity. Yet it's the most risk-averse approach to design out there. Another way fashion expresses the times, no? The process isn't limited to clothing. It can be found in beauty—this BLOOMBERG podcast reveals how companies like GLOSSIER are doing it. The forefront sits with projects like STAR CITIZEN, which sells parts of the video game before they've been developed. Fast, dynamic feedback from customers, and how quickly that can be integrated into product development is the latest game. Think about how companies like INSTAGRAM and SNAP benefit (or don't)... CARLA SOZZANI's 10 CORSO COMO will be opening a location in NYC's SEAPORT DISTRICT, now set to open in 2018 after originally announced for mid-2017. I've always loved 10 Corso Como for how it lives up to being a "living magazine" or "virtual narrative," rather than paying lip service. There are like-minded boutiques all over NYC in KIRNA ZABETE, FIVESTORY, DOVER STREET MARKET, and many more temp/pop-up boutiques. The Seaport location and Sozzani's conceptual imagining of the store are what will set it apart... Was waiting to hear more from VIRGIL ABLOH's RISD lecture, so thanks RAE WITTE for making the journey... Keeping a tally of how many brands have said "I'm sorry" this year? CHANEL is the latest... Shoppers today see straight through their initial purchase to resale. Does it increase the initial price people are willing to pay? If THEREALREAL has its way, revolving closets will be the norm. These handbags are holding value.