Maybe you're familiar with the situation wherein you type "fashion" as a search term, and a result for "Why old US technology stocks are coming back into fashion" gets returned in the results. The word "fashion" is frequently used to describe a way of doing something, often a popular one. See also, FASHIN, or the familiar FASHUNNN. What happens when fashion is its own platform for communication? Recently under fashion's banner, we've had fashion with a social mission, fashion as documentary film, fashion as political activism, and fashion as manufacturing device. Room for all, since fashion—when it's viewed as a paradigm rather than an industry—is its own force... CALVIN KLEIN unveiled its first campaign under RAF SIMONS, and both BOF and RACKED have published pieces wondering whether the aesthetic can go mass. I think the campaign taps into different elements of mass that have everything to do with media—art, denim, and gallery spaces all add to elements of pop culture. Just can't wait to see the clothes... FAWNIA SOO-HOO's interview with fashion show producer LAURIE DEJONG is a must-read. Dejong points out that with runway shows, a 10 minute-period really stretches out over a whole season, because designers rely on media from the shows to promote their lines. Is this fashion's long tail?… Serious shoutout to RACKED for giving us sustained coverage of stores dropping the IVANKA TRUMP line and its relation to #grabyourwallet. The site's STORYSTREAM feature is smart. Hypertext as it should be… In brief: the BALENCIAGA exhibition at the V&A will feature a forensic look at garments from artist NICK VEASEY. Hint: it has to do with x-rays… PAPER magazine has an interview with the individual behind KALE SALAD, putting some parameters to “ownership” of TWITTER's most famous memes… The FRENCH FASHION FEDERATION by any other name—this name actually, a shorter one... Some perceptive parents give their take on RAF SIMONS F/W 2017... "Learning," from POLYESTER ZINE.