Will they or won’t they? Designers have alternately spoken, penned open letters, posted to social, or subtly evaded (/ignored) requests for comment on whether or not they'll dress MELANIA TRUMP once she assumes the role of first lady in AMERICA. Read past the headlines and there is some worthy discussion on why dressing FLOTUS matters in the first place. Many people seem focused on tabulating the risk in saying anything at all at this point, which stands in stark contrast to the president-elect's own media strategy. Does a diplomatic answer resonate more than silence? BRIDGET FOLEY is a welcome voice on the topic. She chronicles her own journey through communication with designers and notes the significance of timing—the starts, the stops—in publishing a story about designers’ views on the incoming first lady. When her is not HER. We’ve brought some coverage of the issue together in the latest REDEF FashionSET, (Ad)Dressing Melania Trump: Will They or Won’t They? Check out the articles for (yes) statements from several fashion designers, but—more important—for the issue central to this conversation: why dressing FLOTUS matters. Does the fact that values-driven companies are increasingly important to consumers only heighten the risk? In a risk-averse environment, do those who take no risks truly stand to gain? Stay tuned… This interview with PRADA GROUP CEO PATRIZIO BERTELLI is an excellent read. He mentions politics, too, but of a different sort... VIRGIL ABLOH is adding to his universe of design by debuting furniture at ART BASEL. Check it out.