Excited for APPLE’S annual keynote, which was just confirmed for SEPT. 7. The rumors: new IPHONE, new APPLE WATCH. Typically, new APPLE products are available to consumers a week or two after their announcement; something to chew on as fashion month approaches and timing is a hot topic. What’s the right gap between “here is the new thing” and “you can buy the thing now” for clothing, shoes, bags? Designers like DIANE VON FURSTENBURG and DEREK LAM are showing only to long-lead and trade publications, THAKOON and TOM FORD are debuting in-season fall 2016 collections, PUBLIC SCHOOL and VETEMENTS have moved off the typical show calendar entirely, BURBERRY will make its clothes immediately available to shoppers. As a spectator, I’m enjoying the spectacle of this marketing, economics, and consumer behavior test kitchen — and utterly stoked that finding the recipe is not my chore… ARABELLE SICARDI went to “the birthplace of perfume and politics” (Italy) for RACKED and brought back an intoxicating overview of scent, religion, good health, and deep wealth. “Musk was so popular in Imperial Rome in the fourth century that SAINT JEROME restricted his flock from wearing it,” SICARDI reports, “When the French Revolution bloomed, the Muscadins adopted it with glorious force… The ego of their beauty regimens made hunting them much easier. Perfume made you lose your head, forced you to face God sooner”... Elsewhere, GOSHA RUBCHINSKIY and COMME DES GARCONS are rumored to be working on a scent together, due out in OCTOBER. Adjust fuccboi radars accordingly… In the second quarter of this year, AMAZON sold six times as much as the next eight big box retailers combined (we’re talking WALMART, TARGET, BEST BUY, and so on). My mind is blown for the day.