In an interview with STYLE ZEITGEST, RAF SIMONS muse and confidant ROBBIE SNELDERS laments the loss of our less-connected past, when every scrap of culture you consumed was hard-won and if you missed it the first time it was likely gone forever. It's a familiar sentiment, and not without merit -- working in relative isolation with a unique and limited set of references can produce intense focus and true originality. Today, designers struggle through an obscene surplus of cultural inputs to develop and maintain a point of view. They're wading through, as SNELDERS puts it, "an overflow of everything" -- how does this constant bombardment impact the clothes we see on the runway, in high schools, in line at the grocery store?... If you're a popular artist working in an industry still trying to figure out how to get people to pay for music, how do you that pad that checking account? By selling one of the few things that you can't download -- clothes. BUSINESS OF FASHION unpacks certain musicians' increased focused on selling merch.