
Jordan 1s.
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(ididj0emama)
Jordan 1s.
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FASHIONREDEF PICKS
Hypebeast IPO Explainer, the End of Fashion Criticism, Vogue's Strategy, Poshmark's Journey...
quote of the day
Sneakerheads who only rock hyped up s*** to get props b/c they got no self worth or sense of style.
Urban Dictionary,
defining the term "hypebeast."
fashion
rantnrave://
What do you get when you combine a subculture built on a foundation of consumption, a rapt audience, and a constant stream of content? A company worth roughly US$270 million, as we learned earlier this week in the wake of HYPEBEAST's IPO. CHAVIE LIEBER explains how KEVIN MA's business went from bedroom blog to vertical media heavyweight, and why its content + commerce play worked where others' failed... Goth as hell: UNIVERSITY OF MISSOURI researchers are using textile weaving techniques to regenerate human tissue... Brothers RYAN and BRENDON BABENZIAN, founders of two very different labels -- sneaker company GREATS and streetwear label NOAH, respectively -- discuss the art of brand-building for HIGHSNOBIETY CONVERSATIONS...