
SPORTSSET
Are the Balls Just for Show?
The Ball family is loud and lives in the spotlight. Is LaVar Ball, the patriarch, shrewd or crazy for raising three sons he says are headed for NBA stardom and promoting them endlessly? Is Lonzo the Lakers’ next great point guard? Who are LiAngelo and LaMelo? Will Big Baller Brand disrupt the sneaker market or go bust? Can you build a basketball dynasty by speaking it into existence?