
Anna Kendrick and Rachel Bloom in "Trolls World Tour."
(DreamWorks Animation, LLC.)
(DreamWorks Animation, LLC.)
MEDIASET
AMC vs. Universal: Is 'Trolls World Tour' the Hill Movie Theaters Want to Die On?
Global pandemic closes theatrical release window and animated sequel cleans up at (lowercase) home box office. Movie studio gets ideas. Theater chain throws down gauntlet. Can a temporary Pandemic Video on Demand strategy turn into a future Premium Video on Demand strategy without a declaration of war?