
Yvon Chouinard climbs near Ophir wall during the Mountainfilm festival. Telluride, Colo., June 7, 1981.
(Denver Post/Getty Images)
(Denver Post/Getty Images)
FASHIONSET
When Purpose Drives Profits: Patagonia’s Ascent
Patagonia has achieved mythic success by making a social mission intrinsic to its profitability. Now going on 45 years in business, the company is making bold political statements—and it's more fashionable than ever.