Yvon Chouinard climbs near Ophir wall during the Mountainfilm festival. Telluride, Colo., June 7, 1981.
(Denver Post/Getty Images)
When Purpose Drives Profits: Patagonia’s Ascent
Patagonia has achieved mythic success by making a social mission intrinsic to its profitability. Now going on 45 years in business, the company is making bold political statements—and it's more fashionable than ever.
HK Mindy Meissen, curator
December 6, 2017