He was a modern-day Jay Gatsby.
That’s how media outlets often referred to Diddy — previously known as Puff Daddy, Puffy and P. Diddy — at the turn of the millennium. Already an established rapper, record mogul and businessman who forever transformed the hip-hop world, he bent the culture to his will. The colorful White Parties he threw from 1998 to 2009 didn’t only attract A-listers. They cemented them.
