From the archive: Patagonia and The North Face: saving the world – one puffer jacket at a time – podcast
We are raiding the Audio Long Read archives to bring you some classic pieces from years past, with new introductions from the authors.
This week, from 2017: The retail giants are not only competing to sell outdoor gear – they are rivals in the contest to sell the thrill of the wilderness to the urban masses. By Marisa Meltzer
- Read the text version here
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