Behind the rise of hyperpop

Full Story Series

The past decade has seen the formation of a vibrant and strange genre of music called hyperpop. Its growth has been spurred on by the internet – through Soundcloud, Twitter and now Spotify – and it has been linked to some of the most exciting young artists worldwide.

Freelance music writer Shaad D’Souza speaks to Laura Murphy-Oates about the rise of hyperpop and what it tells us about the influence of big corporations such as Spotify.

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Hyperpop artists Daine (back), Perto (front) and Ninajirachi and Kota Banks (middle)
Composite: Byron Spencer, Tiff Williams, Daine
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