One Year, One Neighborhood

What can the story of one commercial district in Seattle, the first coronavirus hot spot in the U.S., tell us about the future of cities?

VIDEO EDITOR: JED ROSENBERG

Nobody knows what cities will look like on the other side of the Covid crisis. Will there be an exodus to the suburbs? Who’s going to ride public transit again? Will independent retailers survive? Will people gather to share a drink, dine out, or dance to their favorite music? For the next year, we’re going to be following businesses along the Pike/Pine corridor in Seattle’s Capitol Hill neighborhood to find out.   

Why Pike and Pine streets? On some level, the area is a model of what city living is all about: a vibrant-at-all-hours place to shop, eat, drink, and experience the arts. A neighborhood where it’s more convenient to Uber than own a car, where people are constantly interacting in creative and profitable ways, where density—before we were all required to stand at least 6 feet apart—was a selling point. 

The area also displays some of the incredible wealth—and big disparities—created during our country’s most recent economic boom. Dilapidated brick buildings became multimillion-dollar properties as developers transformed what was once Seattle’s Auto Row into some of the most sought-after retail real estate in the city. Commercial leases soared beyond the reach of many businesses. What was long a neighborhood with an indie vibe started to feel, well, more corporate. There’s a Warby Parker eyeglass shop and a Blu Dot furniture store. Starbucks opened its first Reserve Roastery on Pike Street in 2014. And Amazon unveiled a cashier-less Go grocery store in February, just in time for the era of social distancing. 

Cheap rents once made it a place where the city’s LGBTQ and artist communities flocked. But the neighborhood has gone upscale with Seattle’s tech boom. In the past decade, several glossy apartment buildings have gone up to house the city’s new “creative class.”

How will the pandemic change Pike and Pine? To find out, we’ll be reporting from the neighborhood for as long as a year. Today we’re introducing you to seven members of the community. We hope you’ll check back in regularly to see how they’re faring and to meet more of the neighbors.

Pike/Pine, Seattle

DATA: OPENSTREETMAP AS OF 5/28/2020

Meet the business owners

Steven Severin, co-owner of Neumos and Life on Mars
“You don’t run clubs for the money, you run clubs because you have the passion” for live music.
Watch the story
Hallie Kuperman, owner of the Century Ballroom
“Social dancing is about touching other people. ... As a business, I really have no idea what will happen.”
Watch the story
Karyn Schwartz, owner of SugarPill
“It takes 10 times longer to not run a business than to just show up and run it.”
Watch the story
Linda Derschang, owner of Linda’s Tavern and Oddfellows Café
“When I’m talking to friends that are in my age range—later 50s, early 60s—we’re all saying, ‘Holy shit! What about our retirements?’”
Watch the story
Liz Dunn, owner of Dunn & Hobbes
“As a property owner, you don’t expect to go from collecting all your rent one month to collecting less than half of it a month later.”
Watch the story
Zack Bolotin, owner of Porchlight Coffee & Records
“I’ve repeatedly made the joke that we’re too small to fail.’”
Watch the story

Steven Severin, co-owner of Neumos and Life on Mars
“You don’t run clubs for the money, you run clubs because you have the passion” for live music.
Watch the story

Makini Howell, owner of Plum Bistro and Plum Chopped
“Some people are saying I’m remodeling for an industry that might not come back.”
Watch the story

Hallie Kuperman, owner of the Century Ballroom
“Social dancing is about touching other people. ... As a business, I really have no idea what will happen.”
Watch the story

Karyn Schwartz, owner of SugarPill
“It takes 10 times longer to not run a business than to just show up and run it.”
Watch the story

Linda Derschang, owner of Linda’s Tavern and Oddfellows Café
“When I’m talking to friends that are in my age range—later 50s, early 60s—we’re all saying, ‘Holy shit! What about our retirements?’”
Watch the story

Liz Dunn, owner of Dunn & Hobbes
“As a property owner, you don’t expect to go from collecting all your rent one month to collecting less than half of it a month later.”
Watch the story

Zack Bolotin, owner of Porchlight Coffee & Records
“I’ve repeatedly made the joke that we’re too small to fail.’”
Watch the story

Sound is off

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