Breaking-the-wheel: Netflix’s social resurrection and its virtuous cycle

Breakeven costs of production, synchronicity, and vertical social networks

Anthony Bardaro
Adventures in Consumer Technology
20 min readMar 30, 2020

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“I’m not going to stop the wheel, I’m going to break it.” — Dany

Simply put, Netflix needs a social network and we need it now! Here’s why…

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The half-life of Netflix content

In a recent interview with Stratechery, Eugene Wei discussed the “half-life of Netflix’s content assets”:

Netflix’s terminal value as a company is what is the half-life of their content library… [Netflix] is going for the economies of scale advantage over its competitors. But the unit economics are determined a lot by what period they can amortize that content spend over… if Netflix has to spend $20 billion a year to generate new content, but the amortization period is like a year, that’s much different than if they’re able to spread that over five years or ten years.

There’s a lot to unpack there, but let’s start with the known-knowns. First, Netflix actually has disclosed the useful life of its content assets. From a 2019 presentation about its accounting methods:

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Anthony Bardaro
Adventures in Consumer Technology

“Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away...” 👉 http://annotote.launchrock.com #NIA #DYODD