with @andrewchen @jeff_jordan @smc90 What happens as marketplaces and other platforms evolve over time, and different kinds of users also join over time? After user acquisition, it's all about user retention and engagement. So what are the key metrics?
It's "Marketplaces Week" for us at a16z, thanks to our consumer team releasing a new index of the next industry-defining marketplaces, the Marketplace 100.
But what happens as such marketplaces and other platforms evolve over time, as do their users? This episode is a rerun of a popular conversation from a couple years ago -- featuring general partners Andrew Chen and Jeff Jordan (in conversation with Sonal Chokshi) -- on what comes after user acquisition: retention.
It's all about engagement. So what are the key metrics? And if different kinds of users join a platform over time -- what does that mean for engagement, and where do cohort analyses come in?