The Athletic Ventures Outside the Paywall and Into Advertising
- The sports subscription site is launching a free daily podcast
- New show is a joint production with podcast publisher Wondery
This article is for subscribers only.
The Athletic, a sports-news upstart that relies on reader subscriptions, is making its first major foray into ad-supported content.
The company is introducing a daily podcast later this month called “The Lead,” working with Wondery LLC to produce the show from Los Angeles. It is the first daily podcast for the Athletic and the first to be published entirely outside the site’s paywall. Wondery is a veteran podcast producer best known for true-crime programs such as “Dirty John.”