Amazon Wants to Put Alexa in Cars. Google and Apple Are There Already
The Seattle giant is trying to persuade automakers to bake Alexa into their entertainment systems. So far BMW and Audi have signed on.
Source: Amazon
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Somewhere between Spotify crashing and Alexa failing to locate his favorite sushi place, Rafael Rivera decided he was dealing with an unfinished product.
The software developer’s rectangular Echo Auto, perched on the dashboard of his 2005 Mini Cooper, picked up his voice seamlessly over blaring music or air conditioning. But repeated restarts and clunky mapping made the on-the-go hub for Amazon.com Inc.’s Alexa less useful.