Spotify Is Overhauling Its App to Promote Its Big Bet on Podcasts
- Company tests ways to put music, podcasts on equal footing
- Spotify has spent $400 million buying podcast firms this year
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Spotify Technology SA is testing a new version of its app that gives podcasts more prominence, an overhaul the company hopes will make it easier for people to find and listen to the radio-style programs.
Tabs at the top of users’ libraries display the words “music” and “podcasts” in a large font, according to people familiar with the matter, making podcasts more prominent and accessible than they are now. Spotify has already tested the changes for some users, said the people, who asked not to be identified because the plans aren’t public yet.