, Columnist
Department Stores Are Dead? Nobody Told Primark
The cheap-chic chain has gone big on the format. To make it work, it has to ensure it stays true to its roots.
Five floors of cheap chic.
Photographer: Stuart C. Wilson/Getty Images EuropeThis article is for subscribers only.
The department store isn’t dead. Turns out, it was just in the changing room.
In the week that Debenhams Plc, once a household name, passed into the hands of its lenders, Primark opened its biggest ever-outlet in Birmingham.