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90th Academy Awards - Oscars Show - Hollywood, California, U.S., 04/03/2018 - Host Jimmy Kimmel on stage. REUTERS/Lucas Jackson
Poison chalice … The job of Oscars host will go unfilled this year. Photograph: Lucas Jackson/Reuters
Poison chalice … The job of Oscars host will go unfilled this year. Photograph: Lucas Jackson/Reuters

Worst job in showbiz: why will no one touch the world's glitziest gigs?

This article is more than 5 years old

The Oscars have no host, Rihanna turned down the Super Bowl, and the White House dinner will be MC’d by a historian. What’s behind the sudden demise of entertainment’s biggest jobs?

The loss of the Oscars’ latest host is, on the one hand, just another mishap to add to the list. From 2016’s #OscarsSoWhite to 2017’s wrong delivery of the best picture award, the ceremony now seems like a particularly slow bloopers reel. Yet the loss of Kevin Hart – who quit after old homophobic tweets resurfaced – is also a sign of something else. The fact that no one has replaced him, and that it’s difficult to think of many people who could, or would, reveals a much deeper malaise: a scary loss of nerve across showbiz’s top-tier events.

Within weeks, the Super Bowl half-time show will air. In the past, the American football final has been an epic showcase for the likes of Madonna, Prince and Beyoncé, a 20-minute, legacy-defining megamix. This year, though, with Rihanna and Cardi B having turned it down in solidarity with the activist NFL player Colin Kaepernick, we will be left with the hardly epochal sounds of Maroon 5.

A certain blandness seems to threaten all proceedings. Earlier this month the Golden Globes made do with the anodyne pairing of Andy Samberg and Sandra Oh as hosts, while the White House correspondents’ dinner – historically a raucous roast for America’s political class – has now asked a historian to host April’s televised event after the comedian Michelle Wolf was deemed to have taken last year’s proceedings too far.

Count me out … Rihanna declined to perform at the Super Bowl half-time show. Photograph: Kevin Mazur/Getty Images for NARAS

And now, for the first time in 30 years, the Oscars look set to have no official host. It’s rather worrying, not least because the last time this happened, in 1989, an infamous debacle ensued – a strange opening number involving Snow White, Rob Lowe and a rendition of I’ve Got a Lovely Bunch of Coconuts.

“It feels like a failure, and an ominous sign of our inability to sustain any kind of shared stage,” says Spencer Kornhaber, a pop culture journalist for the Atlantic. “No one is able to step up to the plate and just tell some jokes and get out of the way.”

This confusion is one place where the Oscars can claim a type of relevance, although not the type it wants. As its TV audience has dwindled, the Academy has tried to shake things up by hiring a variety of “edgy” hosts. Jon Stewart, Chris Rock, Seth Macfarlane, the bizarre pairing of James Franco and Anne Hathaway: you can’t say they haven’t tried. But the reception has been lukewarm.

The list of potential hosts is always short, points out Seth Abramovitch of the Hollywood Reporter: “They typically struggle to find someone because there isn’t a lot of upside to it, they want someone of a certain stature, the show is on ABC so it can’t be someone from a competing network, and they want someone with a wide variety of skills – but primarily being a comedian. And there’s just so much at risk.”

At first, Hart seemed the ideal host, especially as he was one of the few who had actively campaigned for it. Yet his uncovered tweets from 10 years ago – in which he called someone “fat-faced fag” – created a furore. It’s a distinctly 2019 scenario.

Not that it’s unclear why Hart had to go. But there remains the fundamental problem that any compere is expected to be edgy, but not too edgy. There’s a line, but no one quite knows where it lies. Perhaps the clearest example is Ricky Gervais’s stint at the Golden Globes, which drew both cackles and gasps when he did three in a row from 2010-12 (and again, less controversially, in 2016).

Furore … Kevin Hart. Photograph: Jeff Kravitz/FilmMagic

Gags about Angelina Jolie’s brood of kids or Robert Downey Jr’s stints in rehab delighted some and disgusted others. Oddly, that degree of brazenness now seems a relic of another time. “As much as I dislike Ricky Gervais, there was something kind of fun about his run,” says Abramovitch (who found Samberg and Oh “completely forgettable”). “I think that era is over – people are too sensitive now. But the danger of it was fun.”

The loose expectation of an awards host is to act as a court jester among showbusiness royalty, poking fun at their foibles. The problem is that these events thrive on a sense of their own prestige, so it doesn’t do to jest too much. And this is the age of “wokeness”, where people – particularly that crucial younger audience – are more conscious of gags revolving around gender, sexuality and race.

“I think it’s a generational thing,” says Abramovitch, who is 46. “With my generation, it was still OK to poke some things, but the millennial generation are a lot more sensitive. It’s hard for them to understand context or satire.” Not that he thinks it is all political correctness gone mad. “This reckoning that’s happening, it’s all good.”

Too hot to handle … Michelle Wolf roasted the president at the White House correspondents’ dinner. Photograph: Aaron P Bernstein/Reuters

When causing offence is almost inevitable, it takes a strong stomach to want to give it a go. I spoke, on condition of anonymity, to an events organiser who helps put together an important awards ceremony in London. “I’ve found it trickier to find a host this year,” they said. “You want a big name – but they don’t need to do it.” The reasons for hosting an event have changed, the organiser suggests: comedians have other platforms to showcase their talents. Often they don’t need the money. And yes, there is the danger of saying the wrong thing. “You have to be so careful, don’t you? Because the backlash can be extreme.”

In Britain, even the dependable Bafta hosts Graham Norton and Stephen Fry have landed in hot water for jokes deemed too rude. Perhaps it just shows that you can never please everyone, and possibly also that camp – such a good way of saying naughty things politely – cannot cover for every sin. Nevertheless, the UK’s culture wars still seem less savage than in America, where things have ramped up since a certain reality TV star was elected president in 2016.“Trump is trying to destroy popular culture,” Kornhaber says. The “monoculture”, that sense of all of us enjoying mainstream events together, has already been frayed by the rise of the internet. But this is something Trump has only accentuated, says Kornhaber: “He has actually gone of out of his way to play up the cultural divides.”

Star-studded showcase … Beyoncé, Chris Martin and Bruno Mars at the 2016 Super Bowl. Photograph: Timothy A Clary/AFP/Getty Images

This attitude applies to everything from the Super Bowl to the Oscars to the White House correspondents’ dinner: Trump’s persona is anti-establishment, and there’s nothing he loves more than blasting a Hollywood system that long mocked and ignored him. His battles with the NFL, for instance, which is in dispute with the footballer Kaepernick, who in turn is regularly attacked by Trump, is a perfect storm of sports, race, showbiz and politics. Similarly, Trump has managed to toxify the issue whenever “any comedian makes a joke about him in a high-profile forum”, points out Kornhaber. “It becomes this fake debate about decorum and how to respect the president, because the president is firing back.”

The Super Bowl has always had a problem when its performers get too racy – consider the vitriol around Janet Jackson’s 2004 “wardrobe malfunction”. Where awards ceremonies struggle with humour, the half-time show struggles with the typical rock’n’roll tropes of sex and rebellion. Yet it’s striking when a superstar like Rihanna decides she would rather pass on a potential TV audience of 150 million. There is a whole other fanbase she would rather speak to; and that reminds us just how fragmented the cultural conversation has become.

Repeat offender … Ricky Gervais at the Golden Globes. Photograph: Paul Drinkwater/AP

We saw a symptom of this in 2016, when Coldplay’s bland set suddenly featured a guest spot from Beyoncé, in what seemed to be an all-black Angela Davis tribute. It was two dissonant worldviews colliding, with only an Uptown Funk finale as a kind of glue. Cardi B could have done something similar with Maroon 5’s set this year. As it is, her fellow rapper Travis Scott is now scheduled to appear alongside the band, and is being hotly criticised for it.

Which leads us to the White House correspondents’ dinner, a more niche event already widely begrudged for its tuxedoed cosying-up between Washington’s political elite and the fourth estate. Yet its dilemma could be the most telling. Last year Wolf took the traditional “roast” brief of the host seriously, giving Trump’s press secretary, Sarah Sanders, a thorough going-over, as the subject sat through it stony-faced. (Trump boycotts the dinner.) Wolf got a pasting, which has left many bemused. “They threw her under a bus,” says Abramovitch. “And now, when we need this more than ever, they’re wimping out and taking the safe route.”

In the Trump era, though, many feel exhausted and trapped: hit back harder and you are just entrenching yourself; don’t hit back at all and it’s a type of appeasement. What should be simple entertainment is now anything but. Perhaps the greatest story showbiz likes to tell is that we’re all one big happy family. In today’s vituperative climate, that’s a story no one wants to tell or hear.

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