Magic Leap’s Very Real Challenges

We sat down with Brenda Freeman, marketing head at Magic Leap, to chat about the future of immersive media.

How do you get people excited about wearing AR goggles on their faces when our flat-screened, 2D world has some pretty compelling entertainment to offer? That’s one of the challenges that Magic Leap marketing head Brenda Freeman faces as the company tries to justify its years-in-the-making AR product and the billions of dollars raised so far. WIRED had the chance to chat with Freeman at Web Summit in Lisbon a couple weeks ago; that interview is a part of this week’s podcast.

Also on the show: The Gadget Lab team discusses the latest Facebook news, Amazon’s HQ2 decision, and Microsoft’s newest hardware.