Brand recognition
Watch Out, LVMH. China Inc. Is Coming
Shandong Ruyi already has a luxury portfolio and is unlikely to stop at Bally.
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At first blush, the heroic progress of Shandong Ruyi Technology Group Co. looks like the same old, same old story of an once-obscure Chinese firm on the M&A warpath.
With its origins in a Cultural Revolution-era woolen mill in the northern coal town of Jining, Ruyi's busy acquisitions of luxury-goods businesses over the past few years might seem a triumph of hope (and debt) over financial reality.