Actors Are Making Thousands of Dollars Through Fake Video Podcast Ads
Brands like the validating veneer of the podcast look without having to pay premium prices for actual spots on shows
Actors are embracing a trend of making ads that look like podcast clips but aren’t from real shows.
Photographer: Miljan Živković/iStockphoto/Getty ImagesWelcome back to Soundbite. Today, we’re learning — and relearning — the lesson that not everything you scroll past online is as it seems. As always, reach me through email, and if you haven’t yet subscribed to this newsletter, please do so here. Tell a friend to sign up, too.
Also, a quick housekeeping note: I’ll be moderating a panel on the state of Latin music at the BIME Pro music conference in Colombia. If any of you will be there, let’s plan to meet up!