Millennial Models Like Gigi Hadid, Fueled by Social, Are Hitting the Fashion Stratosphere

Fans favor bold personalities, not just beauty

It’s about 6 p.m. on a chilly Tuesday in late March, and model Gigi Hadid, equipped with a jar of charcoal pencils, is gleefully scrawling enormous hashtags on the stark white walls of a photography studio in lower Manhattan.

“I could do this all day!” effuses the 19-year-old Los Angeles native, who has, in fact, spent the better part of the day here, posing in sky-high stilettos. The following day, she posts a photo from the shoot on her personal Instagram account, with a caption thanking the makeup artist for her “on fleek” eyebrows.

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